Eye Makeup products are used around the eye to enhance appearance and emphazise beauty, including mascara, eye shadow, eyeliner, brow products, and more. Facial Makeup Products are products that are used to color and highlight facial features. They can either directly add or alter color or can be applied over a foundation that serves to make the color even and smooth.
Cheek Colors are products that apply color to accent and highlight the cheekbones or cover up skin imperfections. Cheek color is often applied by women to redden the cheeks so as to provide a more youthful appearance.
Concealers are similar to foundations but applied specifically to cover blemishes, redness and spots.
Eye color products, such as eyeshadows, are designed to be applied to the eyelids and under the eyebrows to add color and enhance the appearance of the eyes.
Eye makeup removers are designed to gently dissolve and remove mascara, eyeliner, eye shadow, dirt and oil without drying the skin around the eye area.
Eyebrow pencils are used to apply color, fill in gaps and define the eyebrows, creating a more defined shape, outline arches and/or make uneven brows appear more symmetrical.
Eyeliners – available in a wide range of hues, from classic black to more adventurous options with glitter-flecked colors – enhance the appearance of lashes, draw attention to the eye and alter the eye’s perceived shape.
Face powders – typically applied with a brush, sponge, powder puff or beauty blender – alter facial skin appearance by adding color or modifying how light reflects on the skin. This product is often used to “set” foundations, a process that involves absorbing moisture from the foundation and allowing it to dry in place.
Foundations are creams, lotions or powders used as a base for facial makeup. They can be applied to the face or neck to create an even, uniform color to the complexion, conceal blemishes and blur imperfections.
Lip colors are products that apply color, texture, and/or shine to the lips using a brush or other applicator. Lip colors contain ingredients that apply color to the lips in a precise and controlled manner.
Mascaras enhance both upper and lower eyelashes, providing options to darken, thicken, lengthen, color, curl and add volume.