Cheek Colors are products that apply color to accent and highlight the cheekbones or cover up skin imperfections. Cheek color is often applied by women to redden the cheeks so as to provide a more youthful appearance. Cheek Colors contain ingredients that apply color where it is needed in a precise and controlled manner. Cheek Colors safety is established by selection of ingredients that are safe and suitable for this purpose. In addition, Cheek Colors are assessed for their potential to cause skin irritation or cause allergic reactions. Product safety is also ensured though strict adherence to the principles of Quality Assurance and Good Manufacturing Practices. This includes testing the compatibility of the product with packaging as well as shelf-life stability. Finally, the safety of products is monitored in the market-place to track any consumer comments or complaints. Companies include a phone number on their products where comments or complaints may be reported.